Performance Coaching &
Advisory Practice

Learn why the things you build work, and why they don't

We use behavioral science to explain why the things people build or belong to work, or don't. Grounded in science. Guided by books.

We are in an interesting era where it has never been faster to build. But speed without an understanding of the humans you are building for is just a faster way to build the wrong thing.

I didn't learn this in theory. I built my way to it, literally and slowly, starting in a 500 square foot Brooklyn apartment where I bootstrapped and scaled two companies: a consultancy and then a software startup called Ruoom® that grew from a two-person team to twenty, with an Asia headquarters in Seoul, South Korea and home base in Austin, Texas.

Now I coach and advise on what I learned as a founder who never took a dollar of outside capital, through Hi From Business Camp®, a coaching and advisory practice that draws from a growing body of research on why the things people build work, or don't.

My philosophy is rooted in the idea that every business outcome involving people depends on building for humans first. So if understanding the humans you are building for is your thing: Welcome. You're in good company.

— Stephanie, Hi From Business Camp® Founder

Work with us

Advisory & Coaching

Our advisory work applies behavioral science research to help founders and builders understand why the things they build work, or don't, and what to change.

Core areas we work in:

  • Product design, adoption, retention, and growth
  • Group dynamics and monetization
  • Organizational behavior and team performance

We're also offering a very limited number of 1-on-1
coaching slots for people who are ready to invest in the outcomes they expect from themselves. Reach out to learn more.

Work with us

Gather with us

Third Things

We gather around something we like to call "Third Things". Psychology calls this joint attention, the idea that people connect more naturally when there's something shared to focus on instead of pressure to talk about themselves.

  • Free monthly non-fiction book swaps in Austin and beyond. See upcoming dates.
  • Reading retreats — Coming soon.
  • Business camps — Coming soon.

FREE DOWNLOAD:

What's a Third Thing?

Learn with us

Minding Our Business

Our free publication on the behavioral science behind why the things people build or belong to work, or don't.

Read the latest essays

Find essays written for you

Founder

Building from scratch

Product builder

Building the thing

People leader

Leading the team

Community builder

Bringing people together

What we build

We also build things

Products and tools that put our research into practice. We build with our sister software company, Ruoom®.

See what we've built
Find Your Good Place website on a laptop

What people say

From people who've been part of camp

"I had a powerful 1:1 session with Stephanie and two months later, I can confidently say that the personalized mentorship document she created for me has been a guiding light. It's become my north star, helping me recalibrate and refocus whenever I need guidance.

During our session, we began by discussing my business goals, but it quickly became clear how deeply old beliefs and mindset were influencing the way I envisioned my growth. Stephanie helped me see the connection between mindset and business, showing me that growth isn't compartmentalized.

What stood out most to me was how she held space for my vulnerability.

As an immigrant entrepreneur, it's incredibly important for me to show up authentically, and I truly appreciated the honest, transparent flow of our conversation. The tactics Stephanie outlined in my mentorship document are brilliant—they seamlessly integrate business strategy, mindset work, and personal growth. I'm a huge fan of her approach and can't wait to book more 1:1 time with her. I highly recommend Stephanie's strategy sessions to anyone looking for impactful, transformative guidance!"

Daniela V.

"Hi From Business Camp came at a pivotal moment as I was encountering a challenging transition and it created a safe space to help me explore my personal and professional patterns (and understand how intertwined they could be).

Through this journey, I gained a fresh perspective on my accomplishments, failures, and it reignited excitement about possibilities I had never considered.

Instead of feeling stuck or overwhelmed by the unknown, I found the clarity to take meaningful action and move forward with purpose.

If you're seeking personal and/or professional growth, or just simply needing some guidance toward a new direction, I wholeheartedly recommend Hi From Business Camp. It provided the tools and support I needed to explore new paths and press forward with meaning and excitement!"

Ben H.

Come hang with us at camp

Tell us what you're building and we'll take it from there.

Select a topic
Select a topic
Advisory | Product design, adoption, retention, and growth
Advisory | Group dynamics and monetization
Advisory | Organizational behavior and team performance
1-on-1 coaching
Reading retreats
Business camps
Partnership inquiry
Media or press inquiry
Other